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🏠 Home  ›  Fundamentals  ›  Mental Game  ›  The Only Way to Win: What Our Academy Players Do


The Only Way to Win: What Our Academy Players Do

Jim Loehr


Last month Jim Loehr talked about his academy and how it has redefined success for the players in junior tennis and in life. (link) Now more. Like asking kids to go to the end of their lives and imagine what factors will define how they are remembered. Like video taping their matches and critiquing not just their tennis but how they are treating their opponents. Like teaching them why tennis is priceless gift to help them grow.

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Jim Loehr is a legendary pioneer in the field of o__image2.jpeg) himself who still competes nationally in USTA events, Jim created the field of Mental Toughness training with his revolutionary study of elite pro players. He has been one of the most influential voices in tennis and tennis coaching for over 30 years, and is the author of multiple best selling books. He has expanded his influence far beyond sports with the creation of the Human Performance Institute where he and his staff have worked with hundreds of leaders in business, law enforcement, and military special forces. For the last decade he has also directed an academy for junior players helping young people learn what winning in life really means.


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