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The Only Way to Win: The Private Voice
Jim Loehr
Every player's ultimate coach is himself. The private voice inside our heads that talks to us during matches--and in the rest of life as well. How do you want to script what that voice says? In his fourth installment in this Tennisplayer original series, Jim Loehr addresses that critical question talking about his work with developing young players (and persons) at his academy in Lake Nona, Florida. The topic of your private voice never came up in your lessons with your teaching pro? Maybe you need to listen to what Jim has to say!
 himself who still competes nationally in USTA events, Jim created the field of Mental Toughness training with his revolutionary study of elite pro players. He has been one of the most influential voices in tennis and tennis coaching for over 30 years, and is the author of multiple best selling books. He has expanded his influence far beyond sports with the creation of the Human Performance Institute where he and his staff have worked with hundreds of leaders in business, law enforcement, and military special forces. For the last decade he has also directed an academy for junior players helping young people learn what winning in life really means.
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