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The Only Way to Win: The Power of Story

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The Only Way to Win:The Power of Story

Jim Loehr

There is the real world. Then there is our version of the real world. And that version is our story. Jim Loehr has spent many years listening to players and helping them realign and reshape their stories. Time and time again, he has found that creating new mental architecture inspires players and creates pathways to reach their goals. Learn to write your current story and then write your new story in your own language to develop the forehand you want, or to overcome choking, or become a great wind player.

Figure from The Only Way to Win:
The Power of Story

Jim Loehr is a legendary pioneer in the field of human performance. An elite tennis player himself who still competes nationally in USTA events, Jim created the field of Mental Toughness training with his revolutionary study of elite pro players. He has been one of the most influential voices in tennis and tennis coaching for over 30 years, and is the author of multiple best selling books.

He has expanded his influence far beyond sports with the creation of the Human Performance Institute where he and his staff have worked with hundreds of leaders in business, law enforcement, and military special forces. For the last decade he has also directed an academy for junior players helping young people learn what winning in life really means.

Source: tennisplayer.net archive — The Only Way to Win - The Power of Story.docx (John Yandell teaching library, 2002-2022). Extracted and rendered as HTML for Tennis Future Lab.